In one of our signup ezines, we outlined how a website should be setup to make it easier for customers to contact you as easily as possible, and in way that they feel comfortable
I outlined how the different ways relate to their sales potential, in the sameway that lead generation in business networking groups show how "hot" a lead can be, so for example:
Contact Number - customer calls you from the website is a hot lead. They are interested in your services and may have a few questions, but the sale is almost complete.
Contact Form - Customer is interested in your services and is a warm lead. They are placing the ball in your court to contact them to complete the sale.
Its a fact that over 90% of visitors will complete a contact form rather than call, so ask yourself this question..."If you dont have a contact form on your site, how much potential business are you now loosing?"
Opnes Click2Call is another solution which helps your visitors contact you directly from your website using forms and contecting you to your visitors at a time that suits them!
The system currently being used by major call centres such as RBS, British Gas and Barclays, allows the client to complete a simple online form on your website and then you, as the website owner, gets connected to the visitor via a phone call, at the time the visitor specifies.
This video provisioned by British Gas in the past few weeks, backed by TV and Radio advertising, demonstrates that businesses are now committed to delivering a great customer experience using call-back services -
http://www.youtube.com/watch?v=TgM8mdu86ds

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