When a visitor comes to your site you have 7 seconds in which to get them to do something eg call, signup to a newsletter, enquire about a product, etc.
Apparently this time is reduced to 4 seconds if the visitor is a female and Im refuse to be drawn into a discussion on why this is :D
In short, your site has to break at least the 7 second rule to grab a potential client and any visitor to your site will ask themselves two simple questions during that time:
"Do you have the product / service I require?" and "Do you have the product and service I require at the price Im willing to pay?" - get these two questions answered and your halfway there.
Your next task is to make it as easy as possible for a client to contact you - some visitors are comfortable with say a phone call, others a contact/enquiry form - either way you need to make sure you cover all the possible bases:
1 - make your phone number visiable and obvious on all your pages. If someone calls you from seeing you website they are saying they are more than happy to talk to you, you just need to make the final sale...or as we say a 'Hot Lead'.
2 - ensure you have a contact / enquiry form...not everyone is willing to pick up the phone so a form is the easiest way for a client to say im happy to talk to you but placing the ball in your court and you will have to contact me....or as we say a 'Warm Lead'.
3. Use other forms of contact - email links, call back systems, Skype and online support chat will all help.
4. Return calls within 5-10mins max of any contact
So what to avoid on the site?
- Flash intros...nice to look at but lets face it after 7 seconds everyone is bored
- slow sites....make sure images are not too big. Between 100kb-200kb should be ok
- messy and cluttered sites...keep copy to no more than 150 words
- difficult navigation....keep menus clear and use call to action banners.
For more information on this our any of our services at Opnes Website Solutions, please visit http://www.opnes.com/
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