When rebuilding a website there are a number of basic SEO considerations that you need to make during the build. This will help the website maintain its current rankings within sites such as Google:
1) Keep all meta titles and descriptions in-tact as much as possible. Add to if need be, but make sure the exsiting information remains
2) Keep as much of the copy intact as possible. Most designers will reduce or miss copy out from the old site which might make the site look nicer but will affect the sites rankings. Typically try and keep copy to less than 150 words per page.
3) Make sure any links within the copy remain or if they are pointing to an old page no longer required, then point it to the new page created, but keep the link name the same
4) Any wording in bold then make sure this is also kept intact along with any H1 H2, H3 tags
5) Try and keep the same file structure of the site along with the page names and extensions eg Contact.htm should be the same on the new design. If you are using different extensions of relative URLs then keep the same format eg www.asite.com/contact-us.htm would be www.asite.com/contact-us.php or www.asite.com/contact-us
6) If the page names / extensions are changing then use 301 redirects on the site to point them to their new named page extension
7) If the page no longer exists (due to changes on the design or) or no longer has a relevant page then redirect these to a 404 page or use 301 rediect to the home page.
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